From Seed to Success: Grow Your Herbal Business Step by Step. Are you ready to turn your passion for herbalism into a thriving business but unsure where to begin? Do you dream of building a career around your love for plants? Are you seeking step-by-step guidance to kickstart your journey into herbal entrepreneurship? This four-part series will walk you through everything you need to transform your herbal dreams into a thriving venture. Led by Tricia Streit Perez, an experienced herbalist, educator, and business mentor, each session blends practical instruction with interactive exercises and take-home assignments. By the end, you’ll have the clarity, confidence, and action plan needed to launch and sustain your herbal business. Bring your ideas, notebook, and calendar. We’ll work through each step together. Nothing is holding you back from building the herbal career you’ve always dreamed of! What You’ll Learn: Turn your herbal ideas into reality! In this session, you’ll define your vision, brainstorm names, design labels, and craft your elevator pitch. Walk away with a clear brand identity and the inspiration to bring your herbal business to life. Thursday, Feb. 25 - Session 2: Let’s Make it Legal Set a strong foundation with confidence. Learn how to register your business, navigate FDA rules, understand cGMPs, and cover the compliance essentials that protect you and your herbal offerings. Thursday, March 25 - Session 3: Let’s Make it Happen Get practical with money and marketing! This class covers business planning, pricing, budgeting, taxes, and insurance, along with building your marketing strategy and finding your ideal clients. Thursday, April 22 - Session 4: Let’s Keep it Growing Sustain and scale your business with confidence. Explore tools for time management and sales tracking systems, time management strategies, staying organized and productive, sleeting clear goals and measuring progress, scaling your offerings (new products, classes, consults), and client and community engagement—while learning how to avoid burnout and stay inspired as an herbal entrepreneur. Tricia's Bio Tricia Streit Perez, MS, Clinical Herbalist, Wellness Specialist, and Educator Tricia is the Director at Traditions School of Herbal Studies, where she teaches classes on Anatomy, Thyroid Wellness, Perimenopause, the Business of Herbalism, and more. With certifications in both Western and Chinese Herbalism, Flower Essences, Wellness Coaching, and Prenatal/Postpartum Fitness, she blends modern science with traditional healing to empower her students and clients. A former Sports Medicine professional and university professor, Tricia brings over 25 years of experience in health and education. After overcoming autoimmune illness through lifestyle changes and herbal medicine, she founded Mama’s Essentials, her line of small-batch organic herbal products, and now offers Herbal and Wellness Coaching in her private practice. Her mission is to help others know and love their bodies, and to make sustainable, lifelong changes that support vibrant health.
Thursday, Jan. 21 - Session 1: Let’s Get Creative
01/21/2027
Maximum: 27
Registration starts on 10/09/2026 and ends on 01/21/2027.
Zoom
Please contact Traditions School of Herbal Studies if you have any questions.